Using Efficiency to Make Magic

Using Efficiency to Make Magic

At Walt Disney World the top priorities include Safety, Courtesy, Show, and Efficiency.  Together these priorities are called the four keys.  Out of the four keys, efficiency is a foundation the other keys can leverage.  Efficiency can improve safety, provide more opportunities for guest interaction for increased courtesy, and enhance show.  Everyone can play a role in efficiency at work.  Disney strives to deliver high quality service.  At work, employees or cast members can think about how to be more efficient in order to deliver extraordinary service?

Disney has processes in place to support the mission of being one of the world’s leading producers and providers of entertainment and information.  For Disney, efficiency means process innovation and empowerment.  This means that Disney Cast Members have the opportunity to be innovators.  They have the power to propose ways to innovate processes to grow our service to be extraordinary quality service, to feel magical.  Lee Cockerell, former Vice President of Operations at Walt Disney World Resort understood the principle of magic.  He said. “It is not the magic that makes it work, it’s the way we work that makes it magic.” So whatever your job or role, leader or front line individual contributor, make magic and strive for efficiency to help deliver extra ordinary customer service.



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